新媒介环境下高校学报生存发展策略探究

摘要

In modern times of rapid informatization development, journals of colleges and universities must position themselves accurately in the market if they want to survive in the new media competition. They must improve service quality, create the characteristic brand, and thus form a new kind of editing culture. University journals have mind-oriented education responsibility, and the scientific and ra-tional education will make the university journals stand out from the crowd in the fierce media competition.%在信息化迅速发展的当今时代，高校学报要想在新媒介激烈竞争的夹缝中生存，必须找准市场定位，提升服务质量，创建特色品牌，并由此形成一种新的编辑文化。高校学报具有心灵导向的教育责任，这种科学理性的教育使得高校学报可以在激烈的媒介竞争中脱颖而出。