武强年画的美学观在现代视觉传达设计中的应用

摘要

Wuqiang New Year's Blessing Pictures is unique in its rich culture connotations, artistic visual forms, pursuit of utilitarian and the integration of traditional art form, which have been applied to modem visual communication design, thus greatly enriching our modern design, and making Wuqiang New Year's Blessing Pictures more of ethnic aesthetic characteristics.%武强年画文化深厚，艺术形式独特，它在视觉造型、功利追求、传统艺术的整合等方面具有鲜明独特的审美表达，把这些特点运用于现代视觉传达设计之中，能极大地丰富现代设计实践，从而使武强年画蕴含的民族美学特性得到很好地传承和拓展。