新媒体技术迅猛发展，对高校学生产生了全面而深远的影响。新媒体环境的影响，为思想政治教育工作带来许多急需解决的问题，同时提供新的机遇与创新可能。分析高校学生在新媒体复杂环境中出现的问题及原因背景，结合自身教育教学经验，探讨高校思想政治教育怎样在新媒体环境下转变，将传统教育教学与新媒体相结合，努力创新适用于新媒体环境下的思想政治教育。%The new media technology rapid development, has a comprehensive and profound influence on college students. The influence of the new media environment for ideological and political education work brings many problems to be solved badly, and may provide new opportunities and innovation. Analysis of uni⁃versity students in the new media in the complex environment problems and reasons in the background, com⁃bined with their own education teaching experience, explore the ideological and political education in colleges and universities how to change under the new media environment, the traditional education teaching combined with new media, efforts to innovation is suitable for the new media environment of ideological and political edu⁃cation.
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