With the development of new media technology, the work of ideological and political education is facing new opportunities and challenges. Based on the analyses of the basic importance and urgency as well as the way to carry out the media literacy education for college students, the paper concludes that it is necessary to reinforce this education so that the students will obey the norm of media moral and form nice media literacy.%随着新媒体技术发展,高校思想政治教育工作面临新的机遇和挑战。文章在充分分析开展大学生媒体素养教育的重要性和紧迫性的基础上,提出开展大学生媒体素养教育的途径,使大学生能够遵守媒体的道德规范,形成良好的媒体素养。
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