环境绩效视角下的闭环供应链定价和协调

摘要

The pricing and coordination strategies of centralized and decentralized closed-loop supply chain are studied from the perspectives of profit maximizing and environment performance maximizing .The result shows that environment performance gets bad as the profit baseline improves ;that the relationship between the retailer price and the unit return price is the same from the two perspectives; that the supply chain which aims to get higher environment performance indeed can get higher environment performance , but based on profit reduction which can be accepted by itself;and that the same revenue sharing contract with different parameters can coordinate the two types of supply chains .%从供应链利润和环境绩效视角分别对集中式和分散式闭环供应链进行建模分析，得出2种不同视角下的最优定价和协调策略。结果表明，供应链基准利润提高，环境绩效变差；2种视角下，零售价和单位回收价格之间的关系是一致的；以环境绩效最大化为目标的供应链可以达到相比于以利润最大化为目标的供应链较好的环境绩效，但由于零售价较高，供应链所获得的利润减少；同一收益共享契约在不同参数设置下可以协调2种视角下的供应链。