考虑销售价格变动的服装行业供应链契约研究

摘要

考虑销售价格变动对服装行业供应链的影响，以博弈论为基础，建立了单次订购两阶段销售模型，通过对单一契约以及组合契约对服装供应链协调性分析，得出：组合契约优于单一契约，当供应链系统最优时，单一契约参数的设计依赖于企业的生产成本和市场需求结构，组合契约的参数设计与市场需求无关；通过设计合理的批发价格和契约参数，组合契约能够协调服装供应链；销售价格的变动会对组合契约的参数设计产生影响；特权使用费的转移支付有助于协调服装供应链。最后通过某一服装企业案例作了实证研究。%Considering the influence of sales price change on the apparel supply chain , a two-echelon sales supply chain model with single ordering is established based on game theory .Through an analysis of single contract and combined contract in the supply chain coordination , a conclusion is drawn that the composite contract is better than the single contract .With the optimal status of the whole supply chain , the single contract parameter design depends on the production cost and demand of the corporation , but it only corre-lates with production cost within the combined contract .With reasonable designing of parameters and wholesale price , the combined contract can coordinate the supply chain .Changes of sales price will influ-ence the parameter design within the composite contract .In addition, privilege royalty transfer payment contributes to the coordination of the supply chain .The results are supported by an empirical study .