提升高职院校品牌竞争力方法探讨

摘要

1999年大规模扩招后，高校竞争日趋激烈，分级分批的生源市场已经形成。赢得更多的优秀生源与资源，打造与提升高职院校的品牌竞争力，观念更新、措施得力刻不容缓。%Since the large-scale enrollment expansion in 1999,the increasingly fierce competition in colleges and uni-versities,the classification of partial students market has formed.To win more excellent students with resources,build and en-hance the brand competitiveness of higher vocational colleges,updating concept is urgent.