简论河南历史文化名城的媒介形象建构与城市营销策略

摘要

Media image construction is also a process closely related to urban industrial transformation and upgrading urban literacy.The construction of Henan historical and cultural cities image in addition to keep up the rhythm and pace of the times,more important is to create its own style and characteristics,to explore in depth,construct their own historical and cultural brands,make the city＇s image not only has the economic and cultural radiation force,but also contains a more profound cultural and spiritual inspiration.%城市媒介形象建构也是一种与城市产业化改造和城市文化素养提升密切相关、互相促进的过程。河南历史文化名城在城市形象建构上除了需要跟得上时代的节奏和步伐,更重要的是必须创建自己的风格和特色,深入发掘、建构自身的历史文化品牌,使城市形象不仅具有经济文化辐射力,同时还包含更深刻的文化和精神感召力。