首页> 外文期刊>H-ermes. Journal of Communication >Ideologia come forma di incremento consumistico. Analisi dei processi di evoluzione, omologazione e trasformazione dei valori sociali attraverso lo strumento pubblicitario e le strategie di marketing = Ideology as a form of consumerist growth. Analysis of evolution, standardization and transformation processes of social values through the advertising medium and marketing strategies
【24h】

Ideologia come forma di incremento consumistico. Analisi dei processi di evoluzione, omologazione e trasformazione dei valori sociali attraverso lo strumento pubblicitario e le strategie di marketing = Ideology as a form of consumerist growth. Analysis of evolution, standardization and transformation processes of social values through the advertising medium and marketing strategies

机译:意识形态作为一种消费主义形式的增加。通过广告工具和营销策略分析社会价值的演变,认可和转变的过程=意识形态作为消费主义增长的一种形式。通过广告媒介和营销策略分析社会价值的演变,标准化和转变过程

获取原文
           

摘要

This paper proposes a study that contributes to decline advertising in ideological terms, facing and conceptualizing old and new strategies, that allow to analyze advertising as an ideology. Introducing the scope of this work briefly, it will provide a first screening of the advertising phenomenon, then move on to examine the possible power aspects exercised on consumers, its persuasive force and related theories. The cultural comparison will provide further food for analysis, which will highlight both the values transformation brought by advertising that effects on behavior, on the needs and social relations. The last part will analyze the communications/advertising report, with examples of commercials that will introduce a short explanatory reference to marketing industry studies. The conclusions summarize their goals, focused on the mentioned spots
机译:本文提出了一项研究,该研究有助于从意识形态上拒绝广告,面对和概念化新旧策略,从而可以将广告作为一种意识形态进行分析。简要介绍这项工作的范围,它将首先对广告现象进行筛选,然后继续研究可能对消费者施加的力量方面,其说服力和相关理论。文化上的比较将提供进一步的分析依据,突出显示广告对行为,需求和社会关系产生的价值转变。最后一部分将分析传播/广告报告,并举例说明将对营销行业研究进行简短说明的商业广告。结论总结了他们的目标,重点是提到的地方

著录项

获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号