CBA陕西职业篮球俱乐部市场供需调查研究

摘要

笔者通过对陕西职业篮球俱乐部及其两个赛季的现场观众进行调查,了解他们对俱乐部的需求和期望并提出建议,引导俱乐部提高服务质量,提供优质产品以满足观众的需要,从而提高上座率,扩大市场。%Through making investigation on Shaanxi Basketball Club and their audience of two seasons,the author understands the need and expectations of the audience,and gives the suggestions to the club that how to improve the service,and provide quality products to meet the need of the audience,and enhance boost ticket sales and expand the market.