公益广告的思想政治教育价值

摘要

As the development of the social life, the advertisement is playing an important role in social life;it leads the en-tertainment guide and development of the mainstream media in a certain extent. Carry on the socialist core values and to pro-mote socialist core value concept today, The public service ads become one of an important way of carrying forward the so-cialist core values and leading the social fashion, It constantly give society a lot of"positive energy"In moral, science and technology, education, culture and other fields. This article mainly from the social concept of public service ads, explore the values and characteristics of the ideological and political, so as to promote our understanding of the ideological and political education into daily life and study.%随着社会生活的发展，广告在社会生活中发挥着越来越重要的作用，在一定程度上引导着主流媒体的娱乐导向和发展。在不断弘扬社会主义核心价值观和推进社会主义核心价值理念的今天，公益广告也成为了弘扬社会主义核心价值观、引领社会风尚的重要方式之一，在道德、科技、教育、文化等领域都不断给予社会“正能量”。本文主要从公益广告的社会概念入手，探究其思想政治教育价值及其特点，以便促进我们对思想政治教育生活化的认识和学习。