The expansion and solidification of social mentality by distrust has derived the new media events. This paper chooses the Luo'er event as a sample to study the driving factors and the generating mechanism of the trust transmission in the network. The results show that the driving factors of trust transmission: contextual dependence, individual needs, stakeholder, group effect, legal system sound, bottom line trust-the six main categories. Based on the core factors of "uncertainty", the driving factors of trust transmission are further divided into dynamic factors and resistance factors, and the social network model of trust transmission is constructed by interpreting the generating mechanism. The research of this paper discerned clearly the trust transmission of the new media events can be used to guide the government and the industry sector in advance and to provide guidance for the public opinion, prevention and disposal of social mass incidents, and enhance the effectiveness of social risk management.%本文选取罗尔事件作为样本,运用扎根理论研究方法,研究网络事件信任传递的驱动因素和生成机理.研究结果显示,信任传递的驱动因素包括情境依赖、个人需求、利益相关、群体效应、法制健全、底线信任六个主范畴.基于"不确定性"核心因素的对信任传递驱动因素进一步分为动力因素和阻力因素,并通过阐释生成机理建构了信任传递社会网络模型.本文的研究通过网络事件的信任传导节点和关系的洞察,可为政府与行业部门提前介入,提供引导舆论、预防与处置社会群体性事件的策略建议,提升社会风险治理成效.
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