安溪茶产业国际化发展的对策思考——基于斯里兰卡、印度茶企经验的借鉴

摘要

通过对斯里兰卡、印度知名茶叶企业的考察,分析两国茶企在生态茶园建设、品牌塑造、质量安全控制和产销模式等方面的成功经验,针对安溪茶企国际化发展,提出了强化生态建设、发展循环经济、创新茶产业组织协作模式、严抓质量安全监管等发展思路.%In this paper, the advantages of the tea enterprises in India and Sri Lanka were investigated from the following aspects: construction of ecological tea garden, brand image, control of quality security and the pattern of producing and selling. With the aim of internationalizing development for Anxi local tea enterprises, countermeasures were proposed, which included strengthening the ecology, developing cyclic economy, innovating the cooperation model of tea industry and strict supervision on the quality security.