地方高校市场营销专业实践教学改革的若干思考——以襄樊学院为例

摘要

The current higher education in our country had transferred fi-om the elite education to mass education, only those fa- mous universities continue to shoulder the task to cultivate the elite ,the others especially local universities should change their ideas and strengthen the practice teaching, thus, they can cultivate a lot of cultivating application - oriented talents and high - quality workers. But tile practice teaching in local universities has always been a weak link, for various reasons, there are also many problems in the marketing profession practice teaching in Xiangfan university. Practice teaching reform is urgently nee- ded, the problems can be solved in the teacher training, the construction of practice teaching evaluation index system and teach- ing practice base and so on.%当前我国高等教育已经由精英教育过渡到大众教育，只有那些研究型名牌大学继续承担培养国家精英的任务。其他高校特别是地方高校应及时转变观念，加强实践教学，以为社会培养大量的应用型专门人才和高素质劳动者为己任。但地方高校的实践教学一直是薄弱环节，以襄樊学院市场营销专业为例，实践教学改革刻不容缓，应加强师资培养、实践教学基地和实践教学评价指标体系等方面建设。