Research on apprenticeship and marketing practical teaching reform of Marketing Specialty: Taking the course of market survey and forecasting as an example

摘要

Marketing is a highly practical profession, and the introduction of apprenticeship into the real situation of enterprises will greatly help students improve their marketing skills. The apprenticeship system takes the actual marketing problem of the enterprise to study, makes the students learn more actively, and can better apply the theoretical knowledge to the practical work. This paper studies the promotion of practical teaching of market survey courses with apprenticeship, which can also be extended to marketing planning, marketing strategy and skills, network marketing and other courses.