通过构建家族企业演化博弈理论框架，本文梳理了中国家族企业外部环境流变，分析了聂氏家族、冯氏家族企业的内部博弈和外部博弈。从中国家族企业外部环境变迁中可以看出政权的更迭给家族企业营造了不利的发展环境，家族企业在无干预的社会环境下会发展得更好；通过比较聂氏恒丰和冯氏利丰演化博弈的发展经历，发现未完全演化的家族企业终将走向衰亡，惟有形成新认知模式、完全演化的家族企业才能成功延续。%By constructing an evolutionary game theoretical framework of family business , this article teased out the ex-ternal environment change of Chinese family business , analyzed the internal game and external game of Nie′s, Feng′s family business .The external environment change of Chinese family business showed , regime changes caused adverse en-vironment to the development of family business , it would be better developed without intervention of external social envi -ronment;by comparing the evolutionary game development experience of Nie′s and Feng′s family business , the paper found the family business of incomplete evolution will eventually end , so only realizing complete evolution and forming new cognitive model , can family business successively survive .
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