Objectives To explore J-M model and evaluate it's effects on the crowd in MSM venues. Methods Implemented J-M model in several MSM venues. By convenience sampling, 111 MSM were investigated from 4 MSM venues which were chosen randomly in May 2009,as the Baseline survey before implementing the model. One year later, 120 MSM were re-investigated in those 4 MSM venues by the same way. Results The awareness rate a-bout Acquired Immune Deficiency Syndrome (AIDS) increased from 73% to 91. 7% after implement the model. The proportion of condom-use in last anal intercourse with MSM increased from 73% to 84. 7%. The ratio of MSM who would never use condom decreased substantially. The percentage of MSM acquiring AIDS-related service and intervention improved obviously. Conclusions Applying J-M model in MSM venues, could achieve an win-win situation, and it should be popularized which was an effective model.%目的 了解联合营销干预模式及其对男男性行为人群(MSM)活动场所的干预效果.方法 在深圳市数个MSM场所实施联合营销干预模式,2009年随机选择4家进行基线调查,采用方便抽样的原则,调查111人,1年后以同样方法调查这4家场所120人,评估干预效果.结果 模式实施后,MSM人群艾滋病知晓率显著提高,由73.0%上升到91.7%,与男性肛交安全套使用比例提高,最近一次安全套使用率从73.0%上升到84.7%,从不使用安全套比例大幅度下降,接受艾滋病服务/干预的比例明显提高.结论 联合营销干预模式应用于MSM场所,达到了场所、MSM、疾病预防控制中心多赢局面,不失为一种行之有效并可以推广的模式.
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