Objective To discuss the effect and influence of functional positing on operation and maintenance of China health education network,and analyze attention rate and browsing orientation of visitor to provide reference for further strengthening construction of China health education network.Methods According to the uploaded information in China health network from July 1,2010 to Nov.13,2015,data were classified based on information contents.The visiting and browsing rate of different categories were analyzed and compared.Results The ranks of the information on different contents were:provincial dynamics 67.44％,news 17.24％,knowledge 10.62％,guiding 1.84％,others 1.68％,policy 1.59％.Provincial dynamics and news were ranked top 1 and 2.The ranks of visitors in each information per year were:guiding 602,knowledge 474,policy 355,others 336,news 275,provincial dynamics 168.Guiding and knowledge were paid more attention than others.Conclusion The general audiences have common requirements for different kinds of information,all kinds of information concerned degree were different.Health education information involved in all aspects should be indispensable to all audiences in different levels.%目的 探讨网站定位、职能对网站运维的作用与影响,分析受众访问网站时的关注度、浏览取向,为进一步加强网站建设提供参考依据.方法 以2010年7月1日-2015年11月13日中国健康教育网上传的信息为研究对象,按照信息内容进行分类,分析并对比不同类别信息的访问浏览量.结果 网站信息数量多少按百分比排列依次为:各省动态67.44％、新闻类17.24％、知识类10.62％、指导类1.84％、其他类1.68％、政策类1.59％,各省动态与新闻类信息数量最多;每篇信息年平均浏览量多少排列依次为:指导类602、知识类474、政策类355、其他类336、新闻类275、各省动态168,指导类与知识类信息受到的关注度最高.结论 广大受众对不同种类的信息有着共同的需求,各类信息受关注的程度有所差别,涉及健康教育各个方面的信息,是不同层次的受众不可或缺的.
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