医务人员微博现状分析与管理对策

摘要

Micro-blog is a new application of the internet which has spread fast, wide coverage, great influence, social mobilization ability and has become a new carrier of doctor-patient communication. The medical staff’s micro-blog creates a good platform communication between medical workers and the public. Based on the analysis on the characters and problems of medical staff’s micro-blog, management countermeasures are presented.%微博是互联网的一种新应用，具有传播快、覆盖广、影响大、社会动员能力强等特点，迅速成为医患沟通的新载体。医务人员微博的出现为医务工作者与社会公众的交流创建了一个良好的平台。通过对医务人员微博的特点、医务人员微博存在的问题等现状进行分析，并提出了解决医务人员微博相关问题的对策。