首页> 中文期刊>中外交流 >游客对马来西亚特定购物中心r满意度和忠诚度的调查

游客对马来西亚特定购物中心r满意度和忠诚度的调查

     

摘要

This study represents the results of the survey about perception of international tourists toward service quality of KLCC shopping mall in Malaysia which might lead to their satisfaction and loyalty. In this survey, data were collected from personal face-to-face intercepts in Suria KLCC by utilizing questionnaire that concludes nine dimensions for service quality, satisfaction and loyalty. 168 questionnaires were collected and 150 were confirmed to be acceptable for data analysis. IBM SPSS 22.0 for Windows was employed to analyze the collected data. In summary, managerial implications have been come up with. These aspects are summarized below and detailed in the attached body of the report:Consequently, we believe the service quality provided by KLCC shopping mall should be further improved. On the other hand, KLCC shopping mall needs satisfied and loyal tourists to gain sustainable profits in the fierce competition.

著录项

  • 来源
    《中外交流》|2017年第32期|78|共1页
  • 作者

    王洋;

  • 作者单位

    马来西亚世纪大学KD校区;

  • 原文格式 PDF
  • 正文语种 chi
  • 中图分类
  • 关键词

  • 入库时间 2023-07-24 15:27:16

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