农产品冷链物流质量安全管理研究

摘要

The effective operation of the cold chain logistics has become the real need of difference operation and market competition, its development is of great significance to the quality and safety of agricultural products. This paper analysis the concept and the problems of the quality and safety management of agricultural products cold chain logistics, discusses the importance to strengthen the quality and safety management of agricultural products cold chain logistics from two aspects of economy and society, puts forward the methods and measures for strengthening the quality and safety of agricultural products cold chain logistics management on the basis of SWOT analysis on China's agricultural products cold chain logistics from two aspects of the cold chain process and business operation mode, finally gives the prospect and summary.%冷链物流的有效管理已成为差异化经营、保障食品安全和赢得市场竞争的现实需要，其发展对于保障农产品质量安全意义重大。文章分析了农产品冷链物流质量安全管理的概念及问题，从经济和社会两方面探讨加强农产品冷链物流质量安全管理的重要性，通过对我国农产品冷链物流的SWOT定性分析，从冷链流程和商业运行模式两方面提出加强农产品冷链物流质量安全管理的方法和措施，最后给予展望与总结。