目的：以成都市中小学生为例，探讨都市青少年体育消费行为及影响因素间的内在规律，以便对城市中的青少年体育消费给予正确引导。方法：以消费行为学及消费心理学等相关理论为基础，运用问卷调查、文献资料调研、数理统计等方法对成都市青少年体育消费行为及影响因素进行了调研。结果：1）影响该市青少年体育消费行为的关键因素有六个方面，按影响力大小从重到轻依次为经济压力、健康行为、价值感知、学校体育规定、健身条件及课业压力。2）在学校体育规定、价值感知及健身条件三方面，体育传统学校学生明显优于一般学校学生。3）不同年级青少年中，小学生健康行为及健身条件最好，课业压力最小；初中生经济压力最小，学校体育规定最好；高中生则承受着最大的经济及课业压力，最差的学校体育规定、健康行为及健身条件。结论：为了促进青少年形成积极的健康行为和合理的体育消费，务必首先应优化青少年的健康行为，其次是高度重视健身条件的改善，再次应调整学校体育规定，给青少年适当减负。%Objective :To explore the inherent relations between sports consumption behavior and impact factors of adolescents in Chengdu ,and to offer proper guide for sports consumption of adolescents and to provide a theoretical basis for the relevant decision‐making autoority .Meth‐ods :Based on consumer behavior science and consumer psychology theory ,this study investiga‐ted the sprts consumption behavior and impact factors using literature review ,questionnaire survey ,statistics methods in adolescent in Chengdu .Results :1 )Economic pressure ,health be‐havior ,value cognitive ,sports policy ,health conditions and academic pressure are six key fac‐tors in adolescents sports consumption behavior in Chengdu .2 ) Compared with ordinary schools ,sports traditional school students have a better sports policy ,better value ,and better cognitive health condition .3)Among adolescents in different grades ,primary students’ health behaviors and health conditions are the best ,the academic pressure is lowest ;junior high school students have the lowest economic pressure and the best sports policy ;and high school students bear the highest economic and academic pressure ,but the worst sports policy ,health behaviors and health conditions .Conclusion :In order to promote sports consumption in adolescents ,the first thing is to optimize the health behavior of young people ,and then to emphaze on impro‐ving health conditions and adjusting to sports policies and reducing burden in adolescents .
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