微信医疗服务模式及建设策略研究

摘要

Objective: Construct hospital WeChat public service platform through the research on WeChat platform technology. Method: Analysis the value and advantages of hospital WeChat service in today's internet era and give more suggestions. Result: The hospital can provide immediate medical service by building a characteristic WeChat public service platform. Conclusion: The establishment of WeChat platform is not only the need of brand building and promotion of the hospital, but also the doctor-patient mutual choice during hospital operation process of the Internet era.%目的:通过对微信平台技术的研究,建设医院公众微信服务平台.方法:解析医院微信服务在当今互联网时代的价值和优势并提出建议.结果:建设具有医院特色的微信公众服务平台,提供即时医疗服务.结论:医院建立微信平台不仅是品牌建设和宣传推广的需要,更是互联网时代医院运营过程中医患双方共同的选择.