对健身俱乐部锻炼人群的分析——以湘潭市健力美健身俱乐部为例

摘要

Taking health club consumers in Xiangtan city as research subject, through making survey on fitness club membership group of gender, age, education, occupation, level of consumption, basic condition, as well as their goal orientation, this paper analyzes motivation of sports consumption behavior, characteristics, rule and influencing factors of urban residents, provide basis for sustainable development of health club and favorable conditions for rapid development of national fitness and sports population increasing.%本文选取湘潭市健力美健身俱乐部消费者为研究对象，通过调查湘潭市健力关健身会所的健身会员群体的性别、年龄、学历、职业、消费水平时间的基本状况，以及锻炼人群选择健力美健身俱乐部的目标取向。分析城市居民体育消费行为的动机、特征、规律、影响因素及满意度等，为健身俱乐部的可持续发展提供依据，为全民健身快速发展和大众体育人口的增加提供有利条件。