On the Joint Development of Tourism Economy and Culture in the Era of Big Data

摘要

This paper introduces the origin and development of tourism,the cultural connotation of tourism economy,the history of cultural tourism industry,and the strategic changes of business value and economic development in the era of big data.The strategy of economic and cultural joint development under the environment of ecological tourism is explored by developing the way of ethnic culture tourism and strengthening the interactive development of culture and economy.The competitive advantage of big data is analyzed and the importance of basic content and data collection is emphasized.In addition,the present situation of tourism market is evaluated and improved by constructing reasonable economic benefit analysis model.