首页> 外文学位 >Customer satisfaction: Outsourcing in the age of globalization.
【24h】

Customer satisfaction: Outsourcing in the age of globalization.

机译:客户满意度:全球化时代的外包。

获取原文
获取原文并翻译 | 示例

摘要

Globalization has taken many forms since its earliest inception, and the organizational communication concept of globalization has since catapulted to one of the most heavily discussed and researched phenomenon. Globalization has drastically changed the way organizations conduct business, thus blurring the world's borders. More and more organizations have business operations abroad with goals to reduce overhead cost, grow diverse economies in a palatable way, and to provide opportunity for other nations, particularly those that could use an economic boost. One of the most utilized operating models instrumental in the global economy is outsourcing.Outsourcing has become a means of lowering costs with maintaining a claim of higher quality of service. The aim of this thesis is to investigate the quality of customer service from United States organizations with internationally outsourced call centers. This thesis also considers the detriment of international outsourcing by domestic organizations to the rising United States unemployment rate. The purpose of this quantitative study was to conduct a customer satisfaction survey on availability, call center staff, services, cultural implications, and overall customer satisfaction ratings of outsourced call centers.This study found that customers or clients of domestic organizations will rate the quality of internationally outsourced customer service call centers lower than the quality of domestically based call centers. It was also substantiated that the general public perceives the international outsourcing of customer service call centers by domestic organizations as a detriment to the rising United States unemployment rate.
机译:全球化自一开始就已采取了多种形式,全球化的组织传播概念也因此跃升为讨论和研究最多的现象之一。全球化极大地改变了组织开展业务的方式,从而模糊了世界的边界。越来越多的组织在国外开展业务,其目标是降低管理费用,以可口的方式发展多种经济并为其他国家(尤其是那些可能利用经济增长的国家)提供机会。外包是全球经济中使用最广泛的一种运营模式。外包已成为一种降低成本并保持对更高服务质量的要求的手段。本文的目的是调查具有国际外包的呼叫中心的美国组织的客户服务质量。本文还考虑了国内组织进行国际外包对美国失业率上升的不利影响。这项定量研究的目的是对外包呼叫中心的可用性,呼叫中心人员,服务,文化影响和总体客户满意度评级进行客户满意度调查。该研究发现,客户或国内组织的客户将对服务质量进行评估。国际外包客户服务呼叫中心的质量低于国内呼叫中心的质量。还证实了,一般公众认为国内组织将客户服务呼叫中心的国际外包不利于美国失业率的上升。

著录项

  • 作者

    Mazyck, Jamal Evan.;

  • 作者单位

    Bowie State University.;

  • 授予单位 Bowie State University.;
  • 学科 Business Administration Marketing.Speech Communication.
  • 学位 M.A.
  • 年度 2010
  • 页码 143 p.
  • 总页数 143
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号