文摘
英文文摘
ACKNOWLEDGEMENTS
List of Tables
Chapter One INTRODUCTION
1.1 Background Information
1.2 Need for the Study
1.3 Significance of the Study
1.4 Structure of the Thesis
Chapter Two LITERATURE REVIEW
2.1 Style and Stylistics
2.1.1 Style
2.1.2 Stylistics
2.1.3 Stylistic analysis
2.2 Company Profile and Corporate Communication
2.2.1 Company profile and its definition
2.2.2 Company profile and its functions
2.2.3 Corporate communication
2.2.4 External image,internal identity
2.2.5 Company profile and corporate image
2.3 Previous Studies on Company Profiles
Chapter Three METHODOLOGY
3.1 Research Questions
3.2 Data Collection
3.3 Data Analysis
Chapter Four STYLISTIC ANALYSIS OF COMPANY PROFILES
4.1 Graphological Features of Company Profiles
4.1.1 Pictures
4.1.2 Videos
4.1.3 Formats
4.1.4 Paragraphing
4.2 Lexical Features of Company Profiles
4.2.1 Word length
4.2.2 Political words
4.2.3 Numerals
4.3 Syntactical Features of Company Profiles
4.3.1 Sentence length
4.3.2 Tenses
4.3.3 Voices
4.4 Textual Features of Company Profiles
4.4.1 Text length
4.4.2 Rhetorical devices
4.4.3 Viewing positions
Chapter Five EFFECTIVE PROFILING
5.1 Identifiable Differences
5.1.1 Differences in designing approaches
5.1.2 Differences in writers' English competencies
5.2 Writing an Effective Company Profile
5.2.1 Planning
5.2.2 Writing
5.2.3 Feeding back
Chapter Six CONCLUSION
6.1 Major Findings of the Study
6.2 Limitations of the Study
6.3 Suggestions for Future Research
REFERENCES
APPENDIX SAMPLE RESOURCES
在读期间发表的学术论文与研究成果
