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伊斯兰文化背景企业在中国的跨文化适应性--以土耳其航空公司为例

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目录

声明

Acknowledgments

摘要

Abstract

Contents

List of tables

List of figures

Chapter 1 Introduction

1.1 Research background

1.2 Need for the study

1.3 Significance of the study

1.4 Structure of the thesis

Chapter 2 Literature Review

2.1 Basic concepts and theories

2.1.1 Definition on culture

2.1.2 The concept of cross-cultural adaptation

2.1.3 Islamic management and economic thought

2.2 Studies on cross-cultural adaptation abroad

2.3 Studies on cross-cultural adaptation at home

2.4 Theoretical framework for data collection and analysis

2.4.1 PEST analysis

2.4.2 SWOT analysis

2.4.3 U-curve model

2.4.4 The Cross-Cultural Adaptability Inventory(CCAI)

Chapter 3 Research Methodology

3.1 Research questions

3.2 Research methods

3.2.1 Theoretical framework for cross-culture adaptation evaluation

3.2.2 PEST analysis

3.2.3 Introduction of CCAECS

3.3 Data collection

3.3.1 Methodological framework for questionnaire design

3.3.2 Methodological framework for interview design

3.4 Data processing

Chapter 4 Results and Discussion

4.1 Results from questionnaire

4.1.1 Host country’s macro-environment characteristics

4.1.2 MNC's basic foundations and conditions towards cross-cultural adaptation

4.1.3 MNC’s flexibility and openness towards cross-cultural adaptation

4.1.4 Results from subjective questions in questionnaire

4.2 Results from interviews

4.2.1 Interview questions and interview records

4.2.2 SWOT analysis from coded key words during interview

Chapter 5 Conclusion

5.1 Major findings

5.2 Limitation of the present research

5.3 Suggestions for further research

References

Appendix

个人简历在读期间发表的学术论文与研究成果

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