声明
Chapter 1 Introduction
1.1Research background
1.2 Research purposes
1.3Research questions and innovations
1.4 Research significance
1.5Organization of the thesis
Chapter 2 Literature Review
2.1Overview of multimodal discourse
2.1.1Foreign studies on multimodal discourse
2.1.2 Domestic research on multimodal discourse
2.2Overview of the popularization of Marxist text
2.2.1Previous studies on the popularization of Marxist text from the perspective of language innovation
2.2.2 Previous studies on the popularization of Marxist text from the perspective of national cultural innovation
2.2.3 Studies on the popularization of Marxist text from other types of perspectives
2.3Overview of modal configuration of multimodal
2.3.1 Previous studies on language modes
2.3.2Previous studies on image and text modes
2.3.3Previous studies on color modes
2.3.4 Previous studies on sound modes
Chapter 3 Principles of Modal Configuration in the Interpretation of Popularization of Marxist Text
3.1Form principles in modal configuration
3.1.1Diversity of reading path
3.1.2 Visual centralization
3.1.3 Collaboration of multiple pattern elements
3.2Content principles in modal configuration
3.2.1Discourse style in accordance with the present language style
3.2.2Reading mode in accordance with modern people’s reading habits
3.2.3Theoretical innovation based on the combination of Marxist text and Chinese traditional culture
3.2.4Meeting the psychological needs and practical needs of the public
Chapter 4 Discourse Allocation of Popularization of Marxist Text
4.1 Configuration of Marxist text with words easy to understand
4.1.1 Colloquialisms configuring Marxist text
4.1.2 Archaic slang collocating Marxist text
4.1.3 Network buzzword of configuring Marxist text
4.2Configuration of Marxist text with flexible sentence patterns
4.2.1 Contrastive sentence patterns configuring Marxist text to strengthen language power
4.2.2 Combination of both long and short sentences configuring Marxist text to enhance readability of Marxism
Chapter 5 Image Allocation of Interpretation of Popularization of Marxist Text
5.1 Configuring Marxist text with left image and right text
5.1.1 Text illustrating image content to highlight the importance of the text
5.1.2 Text extending image content to add new information
5.2 Configuring Marxist text with image above text
5.2.1Complement of image and text to strengthen key points
5.2.2Organizational image and text to simplify text
Chapter 6 Color Allocation of Popularization of Marxist Text
6.1 Red as the background configuring Marxist text
6.1.1 Image with red background bringing people positive energy
6.1.2Font in red shadow being eye-catching
6.2Yellow as the background of Marxist text
6.2.1Yellow rhetoric configuring text
6.2.2People’s cognitive strategies for yellow
Chapter 7 Conclusion
7.1 Major findings of the study
7.2 Limitations of the study
7.3Suggestions for the further exploration
参考文献
攻读学位期间主要科研成果
致谢
湖南工业大学;
