Chapter Ⅰ Introduction
1.1 Research Background
1.2 Objective and Significance
1.3 Organization of the Research
Chapter Ⅱ Literature Review
2.1 Previous Research on Multimodal Metaphor
2.1.1 Definition of Multimodal Metaphor
2.1.2 Previous Research on Multimodal MetaphorAbroad
2.1.3 Previous Research on Multimodal Metaphor in China
2.2 Previous Research of Automobile Advertisements on Multimodal Metaphors
Chapter Ⅲ Theoretical Framework
3.1 Introduction of Visual Grammar
3.2 The Three Meta-functional Meanings of Image
3.2.1 Representational Meaning
3.2.2 Interactive Meaning
3.2.3 Compositional Meaning
Chapter Ⅳ Construction Analysis of Multimodal Metaphors in Chinese and American APAs
4.1 Methodology of Research
4.1.1 Research Questions
4.1.2 Data Collection
4.1.3 Research Methods
4.2 The Construction of Multimodal Metaphors under Representational Meaning in Chinese and American APAs
4.2.1 The Construction of Multimodal Metaphors in Narrative Process
4.2.2 The Construction of Multimodal Metaphors in Conceptual Process
4.2.3 Summary
4.3 The Construction of Multimodal Metaphors under Interactive Meaning in Chinese and American APAs
4.3.1 The Distance and Multimodal Metaphors Construction
4.3.2 TheAttitude and Multimodal Metaphors Construction
4.3.3 The Modality and Multimodal Metaphors Construction
4.3.4 Summary
4.4 The Construction of Multimodal Metaphors under Compositional Meaning in Chinese and American APAs
4.4.1 The Information Value and Multimodal Metaphors Construction
4.4.2 The Salience and Multimodal Metaphors Construction
4.4.3 The Framing and Multimodal Metaphors Construction
4.4.4 Summary
Chapter Ⅴ Comparisons of Multimodal Metaphors between Chinese and American APAs
5.1 Similarities of Multimodal Metaphors between Chinese and American APAs
5.2 Differences of Multimodal Metaphors between Chinese and American APAs
5.3 Implications of Comparison
Chapter Ⅵ Conclusion
6.1 Major Findings of Present Study
6.2 Limitations and Suggestions for Research
参考文献
Appendix I: Chinese APAs
Appendix Ⅱ: American APAs
Publications during the Postgraduate Program
致谢
声明
广西师范大学;
