Chapter One Introduction
1.1 Research Background
1.2 Research Objectives
1.3 Research Significance
1.4 Thesis Structure
Chapter Two Literature Review
2.1 Previous Studies on Metaphor
2.2 Previous Studies on Multimodal Metaphor
2.2.1 Previous Studies on Multimodal Metaphor at Home
2.2.2 Previous Studies on Multimodal Metaphor Abroad
2.3 Comments on the Previous Studies on Multimodal Metaphor
Chapter Three Theoretical Framework
3.1 Developments of Conceptual Blending Theory
3.2 The Network Model of Conceptual Blending Theory
3.2.1 Mental Space
3.2.2 Cross Domain Mapping
3.2.3 Emergent Structure
3.3 Types of Blending Network
3.4 Application of CBT: The Integrated Model of Multimodal Metaphor
Chapter Four Research Methodology
4.1 Research Questions
4.2 Data Collection
4.3 Analysis Procedure
Chapter Five Analysis of Multimodal Metaphors in Chinese and American Bank Print Advertisements
5.1 Comparative Analysis of Multimodal Metaphors between Chinese and American Bank Print Advertisements
5.1.1 Qualitative Analysis of the Chinese and American Bank-Product Print Advertisements
5.1.2 Selective Analysis of the Chinese and American Bank-Product Print Advertisements
5.1.3 Qualitative Analysis of the Chinese and American Bank-Image Print Advertisements
5.1.4 Selective Analysis of the Chinese and American Bank-Image Print Advertisements
5.2 General Results and Discussion
Chapter Six Conclusion
6.1 Major Findings of the Research
6.2 Limitations and Suggestions for Further Research
参考文献
Appendix 1: Chinese Bank Print Advertisements (From CA1 to CA20)
Appendix 2: English Bank Print Advertisements (From EA1 to EA20)
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