声明
Acknowledgements
Abstract
摘要
Contents
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose and Significance
1.3 Research Method
1.4 Thesis Structure
Chapter Two Literature Review
2.1 Studies on Identity and Identity Construction
2.1.1 Relevant Studies on Identity and Identity Construction Abroad
2.1.2 Relevant Studies on Identity and Identity Construction at Home
2.2 Studies on Product Recall Statements
2.2.1 Relevant Studies on Product Recall Statements Abroad
2.2.2 Relevant Studies on Product Recall Statements at Home
2.3 Summary
Chapter Three Theoretical Framework
3.1 Linguistic Adaptation Theory
3.1.1 Making Choices
3.1.2 Three Key Notions
3.1.3 Four Angles of Investigation
3.2 Identity Construction and Linguistic Adaptation Theory
3.3 Summary
Chapter Four Identity Construction in Product Recall Statements
4.1 Types of Identities Constructed in Product Recall Statements
4.2 Analysis of Identity Construction in Product Recall Statements
4.2.1 Identity Construction and Contextual Correlates of Adaptability
4.2.2 Identity Construction and Structural Objects of Adaptability
4.2.3 Identity Construction and Dynamics of Adaptability
4.2.4 Identity Construction and Salience of the Adaptation Processes
4.3 Summary
Chapter Five Conclusion
5.1 Major Research Findings
5.2 Research Implications
5.3 Limitations and Suggestions
Works Cited
Appendix