封面
声明
英文摘要
目录
1. Introduction
1.1 Statement and Significance of Research Problem
1.2 Objectives of the Study
1.3 Scope of the Study
1.4 Conceptual Framework
1.5 Definitions
2. Literature Review and Research Framework
2.1 History of the Telephone
2.2 The Concept of 3G Mobile phone
2.3 The concept of the Consumer behavior
2.4 The concept of the Marketing Mix
2.5 The concept of the Consumer buyer decision.
2.6 The concept of modernization
2.7 The Concept of Knowledge and Understanding
2.8 Related Research
3. Research Methodology
3.1 Population and Samples
3.2 Research Tools
3.3 Collection of Data
3.4 Data Analysis
4. Results
4.1 Analysis results data personal factor of the respondents
4.2 Analysis results the opinions of consumers in Bangkok Metropolis
4.3 Impact of knowledge and understanding on purchase decision
4.4 Influence on the purchasing decisions
4.5 Factors personal the marketing mix and level of knowledge and understanding with influence purchase decision
4.6 Stepwise multiple regression analysis
5. Conclusions, Discussion and Suggestions
5.1 Summary of the Study
5.2 Conclusive results of the research study
5.3 Discussion of research results
5.4 Suggestions from the research study
5.5 Suggestions for research in the future
致谢
参考文献
Appendix A
Appendix B