文摘
英文文摘
声明
Chapter 1 Introduction
1.1 Background of the research
1.2 Significance of the research
1.3 Purpose of the thesis
1.4 Organization of the thesis
Chapter 2 Literature Review
2.1 The concept of genre
2.1.1 The concept of genre in applied linguistics
2.1.2 Extensions of genre from a multi-dimensional view
2.1.3.The researching front of genre
2.2 Genre analysis
2.2.1 Overview
2.2.2 Development of discourse analysis and the evolution of genre analysis
2.2.3 Genre analysis in ESP
2.2.4 Summary:the objects that genre analysis is devoted to achieve
2.3 Related research on promotional genres
2.3.1 Research abroad
2.3.2 Research at home
Chapter 3 hte Theoretical Framework
3.1 Swales'CARS model and Bhatia's seven-step model
3.1.1 The notion of move and step
3.1.2 The frame of CARS model
3.1.3.Bhatia's seven-step model
3.2 Hasan's contextual configuration and GSP model
3.2.1 Contextual Configuration
3.2.2 The GSP systern
3.2.3The relation between contextual configuration and GSP
3.3 A tentative framework for the present research
Chapter 4 Methodologies and Analysis
4.1 Methodologies
4.1.1 Research procedures
4.1.2 Data collection
4.2.Analysis and discussions
4.2.1 Situating company introduction
4.2.2 The contextual configuration of company introduction of a job advertisement
4.2.3 The communicative purposes of the company introduction of a job advertisement
4.3 Move analysis of the subject
4.3.1Move structures of company introduction of a job advertisement
4.3.2 Structural interpretation of the moves in company introduction of a job advertisement
4.4 The generic structure potential of the company introduction of a job advertisement
4.4.1 The generic structure potential of the samples
4.4.2 Rationalization of the GSP of company introduction of a job advertisement
Chapter 5 Conclusions
5.1 Major findings
5.2 Theoretical and empirical contributions of the present study
5.3 Limitations of this research
Acknowledgement
Bibliography
Appendix The resources of the samples:
攻硕期间取得的研究成果