文摘
英文文摘
声明
Introduction
Chapter 1 A General Review of Advertising
1.1 A Brief Introduction of Advertising
1.1.1 Definition
1.1.2 Structure of Advertisements
1.1.3 Features of Advertising Language
1.1.4 Cultural Factors in Advertising
1.2 Literature Review of Advertising Translation
1.2.1 Chinese Traditional Translation Studies
1.2.2 Western Translation Studies
1.3 Summary
Chapter 2 Relevance Theory Based Approach to Advertising Translation
2.1 About Relevance Theory
2.1.1 The Definition of Relevance
2.1.2 The Principle of Relevance
2.1.3 Optimal Relevance
2.1.4 Ostensive-inferential Communication
2.1.5 Sperber and Wilson’s View of Context
2.1.6 Implicatures
2.2 The Nature of Advertising Translation
2.2.1 Aim of Advertising Translation
2.2.2 Advertisements and Its Context
2.3 Relevance Theoretical Approach to the Advertising Translation Studies
Chapter 3 The Study of Advertising Translation within the Relevance-theoretic Framework
3.1 Relevance-based Translating Process of Advertising
3.2 The Case Study of the Advertising Translation
3.3 Implications of the Advertising Translation
Chapter 4 Cultural Difference in Advertising Translation with Relevance Theory
4.1 Influence of Cross-cultural Advertising
4.1.1 The Relationship Between Language and Culture in Advertising
4.1.2 The Differences in Cultural Psychology
4.2 Cultural Transfer in Advertising Translation with Relevance Theory
Conclusion
Bibliography
Acknowledgements
