第一个书签之前
摘 要
Abstract
List of Figures
1Introduction
1.1 Research Background of the Study
1.2 Purpose and Significance of the Study
1.3 Research Questions and Research Methodology o
1.4 Layout of the Study
2Literature Review
2.1 Philosophical Basis of Iconicity
2.2 Definitions of Iconicity
2.3 Classification of Iconicity
2.4 Debate Between Iconicity and Arbitrariness
2.5 Previous Studies on Iconicity
2.5.1 Previous Studies on Iconicity Abroad
2.5.2 Previous Studies on Iconicity at Home
2.6 Summary
3Theoretical basis
3.1 Basis of Peircean Semiotic Theory
3.2 Definitions and Components of Peircean Signs
3.3 Major Iconicity Principles from Peircean Semi
4 Application of Iconicity in APIA
4.1 Representations of Iconicity in APIA
4.1.1 Representations of Imagic Iconicity
4.1.2 Representations of Diagrammatic Iconicity
4.1.3 Representations of Metaphor Iconicity
4.2 Enhancing Attraction and Persuasiveness of Ic
4.2.1 Using Imagic Iconicity to Enhance Attractio
4.2.2 Using Diagrammatic Iconicity to Enhance Att
4.2.3 Using Metaphor Iconicity to Enhance Attract
5 Conclusion
5.1 Major Findings of the Study
5.2 Implications of the Study
5.3 Limitations and Suggestions for Further Resea
References
Acknowledgements
