文摘
英文文摘
声明
Chapter 1 Introduction
1.1 Research background
1.2 Research questions
1.3 Methodology and data collection
1.4 Purpose and significance of the present study
1.5 Organization of the thesis
Chapter 2 Literature Review
2.1 A brief introduction to Barack Obama
2.1.1 Early life
2.1.2 Political career
2.1.3 2008 Presidential campaign
2.2 A literature review of researches on Obama's speeches
2.2.1 Research on Obama's speeches abroad
2.2.2 Research on Obama's speeches at home
2.3 A critical review of the above approaches
2.4 Summary
Chapter 3 Theoretical Background
3.1 Persuasion
3.1.1 Logos
3.1.2 Pathos
3.1.3 Ethos
3.2 Identification
3.3 Identification and persuasion
3.4 The rhetorical situation
3.5 Summary
Chapter 4 Case Studies of Obama's Campaign Speeches in the Light of Persuasion and Identification
4.1 Identification through logos
4.1.1 Facts
4.1.2 Quotations
4.1.3 Statistics
4.2 Identification through pathos
4.2.1 Identification in emotions
4.2.2 Identification in common values
4.3 Identification through ethos
4.3.1 Identification in virtue
4.3.2 Identification in intelligence and good sense
4.3.3 Identification in goodwill
4.4 Summary
Chapter 5 Conclusion
5.1 Summary of the main findings
5.2 Implications
5.3 Limitation of the present study
5.4 Direction for future study
Bibliography
Acknowledgements
Appendix