文摘
英文文摘
论文说明：List of Tables
声明
Acknowledgements
Chapter One Introduction
1.1 Background of the Study
1.2 An Overview on the Studies of Visual Rhetoric
1.3 Significance of the Study
1.4 Data Collection and Methodology
1.5 Layout of the Thesis
Chapter Two Theoretical Foundations
2.1 Basic Concepts of Semiotics
2.1.1 Sign
2.1.2 Denotation and Connotation
2.1.3 Code
2.2 Visual Rhetoric
2.2.1 Definition
2.2.2 Visual Arguments
2.2.3 Visual Tropes
2.2.4 Visual Impact
2.2.5 Functions of Visual Images
2.3 Summary
Chapter Three Comparison of Visual Rhetoric in English and Chinese Automobile Print Advertisements
3.1 Visual Signs in English and Chinese Automobile Print Advertisements
3.2 Visual Arguments in English and Chinese Automobile Print Advertisements
3.2.1 Image of the Brand
3.2.2 Social Status
3.2.3 Performance of the Car
3.3 Visual Tropes in English and Chinese Automobile Print Advertisements
3.3.1 Visual Metaphor
3.3.2 Visual Metonymy
3.3.3 Visual Hyperbole
3.4 Visual Impact in English and Chinese Automobile Print Advertisements
3.4.1 Different Effects between English and Chinese Auto Advertisements
3.4.2 Different Effects of Advertisements with or without Visual Rhetoric
3.5 Summary
Chapter Four Implications for Chinese and International Automobile Advertisers
4.1 Similarities between English and Chinese Automobile Print advertisements
4.2 Differences between English and Chinese Automobile Print Advertisements
4.3 Implications for Automobile Print Advertisements
4.3.1 Originality
4.3.2 Relevance
4.3.3 Adaptability
4.4 Summary
Chapter Five Conclusion
5.1 Major Findings of the Study
5.2 Suggestions for Further Study
References
Appendix
