A Multilevel Model for Creating a Famous Brand University: Theory and Practice

摘要

It has been a realistic selection and consistent goal for universities in China to strive to meet the criteria of the international-level universities and thus make their name among the world top one with the fierce competition among universities home and abroad. The article puts forward "the multilevel model for famous brand universities" by means of "system management model of famous brand", analyzes the internal formation and correlation in the pattern, elaborates its characteristics and functions and cites Harvard University as an example for further illustration.