Cost-Competitive, Short-Run, Narrow-WebRotogravure for Publications

摘要

The rotogravure printing process is dominant in high-circulationrnmagazines, mail-order catalogues, newspaper weekend supplements as well asrnadvertising leaflets, packaging, and specialty products; because of itsrn"Traditional Advantages" in cost, quality, and delivery. There are only threernpublication rotogravure printers in the USA and Canada!rnRecent, yet proven, advances in both hardware and software-digital Pre-press,rnengraving and galvanic; Press-A totally integrated automation in controls andrndrives of a narrow-web press; finishing in-line with zone changes andrnpersonalization have created new market opportunities for gravure printingrnrequiring lower entry level investment for a new start-up.rnThe paper attempts to establish innovative approaches to further enhance therncolour reproduction quality on the lowest cost of paper and board; in marketingrnnew products to assist a client's global needs with shorter runs and short leadrntimes. The paper attempts to add value to the importance of print industry and arnboom to the suppliers for Offset, Gravure, and Flexo consumables: press,rnengraving and finishing equipment manufacturers as well as the dynamicrnsoftware industry for continuous improvements not only for G-7 countries butrnalso for Brazil, China, India, Australia, and New Zealand.