PROBLEM TO BE SOLVED: To appropriately publish an advertisement path as a moving path using the moving means of an advertisement object.SOLUTION: An advertisement publication system 1 includes: a publication information reception part 221 for receiving advertisement path output condition information indicating a condition for outputting an advertisement path as a moving path using the moving means of an advertisement object and advertisement path configuration information for configuring the advertisement path; and a database creation part 321 for creating a publication information database for storing the advertisement path output condition information and the advertisement path configuration information in association with each other.SELECTED DRAWING: Figure 1
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