The Acceptance Model of e-Book for On-Line Learning Environment

摘要

For recent years, we have seen technology represent an increasing percentage of the core competencies of many industries. The challenge of product innovation is the possibility of effectively taking advantage of digitalization and the internet to create a new reading experience, rather than simply imitating the experience of reading a real book. Though the textbook industry has been resistant to change, it is undeniable that an electronic book (e-book) with a plausible and viable electronic distribution scheme is better than a physical book for several applications. This paper describes a study on e-book among on-line readers. The main purpose of this study is to conceptual the on-line customers acceptance model of three pre-factors as digital structure, design, and content for intention to e-book acceptance. The acceptance model is based on on-line customers' perceptions on perceived usefulness of the on-line readers. To examine our hypotheses, we collected data from 336 respondents who focused their responses from using experience of e-book. Results demonstrate that the complementary effects of these infrastructural related factors significantly impact both perceptions of and commitments to e-book acceptance.