FOOD SERVICES PLANNING FOR A UNIVERSITY CAMPUS: ANALYSIS OF DEMAND, CAPACITY, AND CUSTOMER SATISFACTION

摘要

This research addresses the challenge of planning food services at a university campus. Food service rndirectors have to stay abreast of trends in increasing enrollments while ensuring adequate services. The rnheart of this issue is estimating demand and determining appropriate levels of capacity, while ensuring rnhigh levels of customer satisfaction. Using the campus of California State University, Northridge as an rnexample, this research presents initial ideas for meeting this challenge. The results indicate that potential rndemand for food services varies by day of the week, time of the day, and location within the campus, rnwhereas capacities at the different food outlets are often inadequate in meeting these demand patterns.