Measurement and Model of Information Technology Strategy and Business Strategy Alignment

摘要

This research aimed to measure the level of information technology strategy and business strategy alignment of Thai business organizations. The new approach of assessing information technology strategy supporting business strategy was proposed. The multiplicative method was employed to measure the level of information technology strategy and business strategy alignment. The factors influenced the level of alignment were investigated, and the alignment model was proposed. Data were collected from organizations registered on the Stock Exchange of Thailand. The research results revealed the low level of the alignment between information technology strategy and business strategy. The study identified three factors which contributed to the alignment. These factors are 1) participation of business and information technology executives in developing both information technology and business strategies, 2) executives' awareness and support of information technology activities, and 3) knowledge management and communication between information technology and business executives. The variation of the alignment could be explained 34.6% by these three factors. The practical model of developing information technology and business strategies alignment was proposed.