A Cultural Perspective on Technology Acceptance

摘要

This preliminary study focused on the cultural dimension of masculinity/femininity. Unlike many cultural studies that havernutilized previously published country-level scores for dimensions of culture, this study surveyed individuals from thirty-fourrndifferent countries to determine their score on the masculinity/femininity continuum. These results were part of a researchrnmodel containing culture, gender, and intention to use computers. Three 2X2 between-subjects factorial ANOVAs werernconducted. We found statistically significant main effects for the masculinity/femininity, and national origin. The resultsrnindicate that a user’s masculinity/femininity score, and national origin have an impact on his or her intention to adopt arntechnology.