Encouraging Knowledge Worker to Generate Innovation Behavior: an Empirical Research Based on Technology Acceptance Theory*

摘要

It is precondition of making proper incentives to stimulate the innovation of knowledge workers, it is important to analysis what is the motivation elements. Based on Rogers innovation diffusion theory, this article argues that the elements that stimulate knowledge worker accepting the existing innovation technology are the same as encourage them generate innovation behaviors. Proceed from the knowledge worker's characters, this paper established a structure model base on UTAUT. An empirical research shows that social influence and facilitating conditions are motivation elements for knowledge workers' innovation.