Characteristics of New Media Communication, Diligence and User Recognition in Colleges and Universities – Based on the Empirical Study on the WeChat Public Number of the Communist Youth League of 1125 Universities in China

摘要

This paper takes the Qingbo annual report of the Communist Youth League WeChat public number of colleges and universities in 2018 as the research data, uses the SPSS20.0 tool, uses the factor analysis method, constructs the multivariate regression model, puts forward the theoretical hypothesis and carries on the empirical analysis to the university Communist Youth League WeChat public number dissemination power, the diligence ability and the user recognition influence factor; This paper puts forward some countermeasures and suggestions to increase the number of hot months, improve the quality of content output, speed up the frequency of content originality, increase the cost of operation, increase the quantity of content push, strengthen the ability of content creation, listen to the feedback voice of users, meet the needs of users, and create single fine articles.