A NOVEL APPROACH TO PRICING AND DISTRIBUTION PLAN: A CASE STUDY APPROACH

机译：一种新的定价和分配计划方法：案例研究方法

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A new multi-objective model is proposed in order to determine the pricing and distribution plans for a wholesaler and its local distribution centers. The paper pursues two conflicting objectives. The seller firm aims at maximizing its total profit. The buyer companies aim at maximizing their service levels received from the seller firm. A new solution method is proposed for practically obtaining a set of global Pareto-optimal solutions of the problem.

机译：提出了一种新的多目标模式，以确定批发商及其本地分销中心的定价和分配计划。本文追求两个相互矛盾的目标。卖方公司旨在最大限度地提高其总利润。买方公司旨在最大化从卖方公司收到的服务水平。提出了一种新的解决方案方法，用于实际上获得问题的全局帕累托最佳解决方案。

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《Decision Sciences Institute annual meeting》|2011年||共6页
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S. Dowlatshahi; M. Karimi-Nasab;
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正文语种
中图分类管理学;
关键词
multi-objective; multi-period; pricing; price-sensitive demand; and supply chain;

机译：多目标;多时期;定价;价格敏感的需求;和供应链;

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A NOVEL APPROACH TO PRICING AND DISTRIBUTION PLAN: A CASE STUDY APPROACH

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