A NOVEL APPROACH TO PRICING AND DISTRIBUTION PLAN: A CASE STUDY APPROACH

机译：定价和分配计划的新方法：案例研究方法

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A new multi-objective model is proposed in order to determine the pricing and distribution plans for a wholesaler and its local distribution centers. The paper pursues two conflicting objectives. The seller firm aims at maximizing its total profit. The buyer companies aim at maximizing their service levels received from the seller firm. A new solution method is proposed for practically obtaining a set of global Pareto-optimal solutions of the problem.

机译：为了确定批发商及其本地分销中心的价格和分销计划，提出了一种新的多目标模型。本文追求两个相互矛盾的目标。卖方公司旨在最大程度地提高其总利润。买方公司的目标是最大限度地提高从卖方公司获得的服务水平。提出了一种新的求解方法，用于实际获得该问题的一组全局帕累托最优解。

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《Decision Sciences Institute annual meeting》|2012年|p.1889-1894|共6页
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S. Dowlatshahi; M. Karimi-Nasab;
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中图分类管理学;管理学;
关键词
multi-objective; multi-period; pricing; price-sensitive demand; and supply chain;

机译：多目标多期价钱;价格敏感的需求;和供应链;
入库时间 2022-08-26 15:09:08

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A NOVEL APPROACH TO PRICING AND DISTRIBUTION PLAN: A CASE STUDY APPROACH

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