This study extends the Technology Acceptance Model (TAM) to incorporate the impact of social influence on mobile commerce adoption. A research model was proposed and tested using 181 responses from a private university in the Northeast US. It was found that social influence (subject norm, external influence, and interpersonal influence) will impact an individual's perceived ease of use and perceived usefulness toward m-Commerce that in turn will impact his/her attention to adopt m-Commerce. In addition, an individual's intention to adopt m-Commerce and online shopping experience will impact his/her actual level of m-Commerce use.
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